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What is a Vinyl Banner?

Tue 12, 2011

Vinyl Banner is proven to be one of the most effective printed material marketing tools that people use these days. The International Sign Association, an organization of manufacturers, suppliers and users of sign products, defines vinyl banner as a low cost form of advertising. It has many uses that help businesses, organizations and whichever group of individuals in putting out certain messages. Vinyl banner can function as an announcement for the upcoming event; it can represent team or association logo and streamer as well; it can stand for shopping center or mini store signpost either; and basically, vinyl banner can work for almost everything that needs acknowledgment.

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TechCrunch outdoor vinyl banner produced by AllStateBanners.com

Materials

Vinyl banner material is usually made by a polyvinyl chloride or commonly known as PVC. It can be printed in any size and it may be single or double sided. Standard vinyl banner typically weighs from 9 ounces to 22 ounces per square yard.

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Fronlit PVC Banner Product/Gfm1010-510

PVC is extensively used as a vinyl banner material because it is durable, economical and can be processed without difficulty. As a result, vinyl banner made by a PVC material is designed to be cost-effective, reinforced, flexible, resilient, handy and varied designs applicable.

Digitally Printed Vinyl Banner

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Digitally-printed vinyl banner for Wilsmore Warriors produced by AllStateBanners.com

It is the most modern and commonly produced vinyl banners we are seeing these days. The digitally printed vinyl banner is created by the use of automated large inkjet printers, and is patterned in a preset outline with a congruent computer-designed file. Reinforced vinyl banner canvas, UV stable and vibrant inks, water-based solution and solvent are some of the substances used in digital banner printing.

Vinyl Lettered Banner

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Vinyl lettered banner produced by Coulee Graphics – Signs & Vinyl Lettering

In this type of vinyl banner, letters and images are cut-out through the use of computerized vinyl cutter. The lettering and other drafting elements slashed out of the self-adhesive vinyl material make the banner into a finished product.

Painted Vinyl Banner

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Clown Panel painted vinyl banner from Live Auctioneers

It appears that this sort of printed vinyl banner is gradually fading out apparently because of hi-tech generation the world has today. It has roughly the same scheme with vinyl lettered banner, but the letterings and images are hand-painted. Acrylics latex and oil paints are some feasible materials for vinyl banner painting.

Key Functions and Advantages

There are several good features you can obtain from getting a vinyl banner. Many businesses prefer to use a custom vinyl banner as an alternate for television and radio advertisements simply because it is a lot cheaper than other promotional tools. Vinyl banner is flexible enough to be utilized in various marketing purposes. It is commonly seen as street banners, association flags, billboards and the like.

Vinyl banner is generally made by a durable PVC material that can withstand heat, wind and rain. It is able to hold out extreme weather conditions, and it may last for three to more years provided that it is being properly used and taken care of.

In addition, vinyl banner can be carried and placed in different locations time and again. So if you want to bring it with you out of town, overseas or anywhere in the world, it is all possible because vinyl banner is completely expedient and portable.

Another great advantage of vinyl banner is that you can apply any design you imagined and create it in your preferred style and format. Whether you want a full-color vinyl banner with photos and bold texts or just a simple black and white themed design, the material vinyl banner has can certainly handle your rough draft and produce it as exactly as you planned.

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