The concept of graphic design refers to a project-based creative process the outcome of which is a well-arranged and eloquent piece of visual communication. Apart from the elements of visualization, specialists in the field use such means as interactivity of spatial, temporal, movement and textual factors that allow achieving efficacy of manipulation of cultural, economic and marketing tools. Therefore, productivity of a graphic designer is based on their unconventional thinking, planning and development of non-standard decisions, as well as ability to find and utilize the relevant resources for implementation of solutions in the scope of a design project.
Space, graphics, line, tone, performance, and color are among key components of design. Nonetheless, an illustration, or a photo, is the core of a design project (Lupton & Phillips, 2014). Nowadays, graphic design mostly relies on photographs. In particular, a photograph is an integral element of contemporary advertising design. What is more, to convey a single message to the audience, an image or a few as well as textual elements have to interact with one another. and eThe primary goal of a designer entails creating unforgettable images which are likely to influence feelings motions of a consumer to attract their attention and be able to differentiate a specific brand among others in the industry. Hence, professionals create graphic projects for customers in order to assist the businesses in fulfillment of their goals and objectives (Lupton & Phillips, 2014). To illustrate, such projects are used for conveying the messages of corporate identity and company development by means of creative logos, design of brand names, posters, brochures, websites, booklets, and banners, to name a few. In this light, banner advertising extensively increases in popularity. Brightness and originality of this mode of design are sufficient attributes for attracting consumer attention. Additionally, an interesting and attractive banner that has apt and catching textual message becomes a valuable tool for an advertiser. Therefore, elements of graphic design are a crucial constituent of banner printingand advertisement of high quality. Finally, designer’s imagination becomes a tool that defines a direction of an advertising project as a whole.