Nowadays, business banners are the most famous and effective form of outdoor advertising with the purpose to promote business or inform the public about important events. Since banners differ drastically in size, color, and quality, many people find it difficult to choose the most durable and cost-effective banner that will attract attention of every passerby. The given paper is aimed to shed light on the process of selection of effective business banners. In other words, much attention will be paid to five main factors that should be taken into account while designing effective banners.
Business banners are incredibly efficient marketing tools that are extensively used by both small and large businesses (‘Five tips for designing your business banners’). In general, business banners are extremely durable, cost-effective, simple, movable, and flexible marketing tools that not only attract public attention, but also motivate people to purchase goods and services promoted by business banners. To begin with, color is one of the most significant components that portrays the identity of businesses. Experts recommend businesses who advertise their products and services not to rely on “trendy” colors because these colors usually are not connected to the missions and objectives of businesses (‘Five tips for designing your business banners’). Second, readable text is no less important than color because customers should have an opportunity to read banners clearly. Third, size is a significant factor that depends on location of banners. Although businesses have an opportunity to choose a desirable option out of hundreds of possible choices, simplicity of banners is essential because it impacts the quality and effect of this marketing tool on potential customers. Finally, high-quality material of banners is very important because it influences the durability of banners (‘Five tips for designing your business banners’).
Thus, after discussing the significance of banners in competitive business environment, and reviewing five major tips for designing of effective banners, it is possible to conclude that color, size, text, font, and material are five main elements that influence the quality of banners and their positive effect on customers.