Together with mass media and online advertising business banners increase their popularity. They became effective outdoor business promotion tools (Sirgy, 2014). The variety of banners' quality makes it difficult for people to choose the most resistant one to the outside conditions and changes in business and economics. The durability of banners allows to use them for a certain period but demands the compliance with the requirements of business and the needs of customers throughout this time. The most cost-effective banner is the one that attracts the attention of every passerby by its design and content and helps to convert potential clients into actual ones.
Business banners have a lot of advantages which make them incredibly popular: durability, cost-effectiveness, simplicity, mobility, and flexibility. Both, large and small business use the banners for effective promotion. Appropriate color, text, size, the simplicity, and high-quality material are the basis for an effective banner. Altogether these features serve to attract public attention and motivate the audience to purchase goods and services introduced by these marketing tools (Sirgy, 2014).
Color as the most significant component attracts the attention of the targeting audience and presents the identity of business. The original and bright combination of colors becomes remarkable for people and help the customers to choose the production of the current trade among the other goods (Sirgy, 2014). Another important component is the text readable from different sides and distances. The variety of targeting audience of outside banners includes drivers and pedestrians and requires readable texts for both categories. The simplicity of business banners influences their quality and make them remarkable for the potential customers. Banners should concentrate the customers' attention on the goods and services promoted, but not on the details or banner itself. The fifth component, the material of the banner stands for its durability. Moreover, the quality of the picture and text on the banner is related to its material and depends on it.
Custom banners are effective tools for business promotion. The color, text, size, simple presentation and high-quality material are the components that influence the quality of banners and their positive effect on customers.