One of the most desirable influences of increased Internet penetration and the proliferation of technological devices is that they have transformed everyone into a prospective content creator.
Today, armed with required tools, anyone can become a designer. It is unlike the period before the advent of the Internet when professional designers had the monopoly of the art of designing. Nowadays, there are many tools, platforms, templates, and examples online that an amateur can use to create a vinyl banner and then order it online. However, non-designers make many mistakes designing their banners. Thus, it is important to explore some of the most common of them in the process of creating and ordering vinyl banners by customers online. The analysis indicates that the most common mistakes include the choice of many fonts and colors in the same piece of design, over-inclusiveness, inappropriate use of photos, and the exclusion of a call to action.
Too Many Typefaces and Colors
One of the most common mistakes that non-designers make when designing their vinyl banners online is using many fonts and colors. Since the amateur is not well versed with the application of various design elements, it usually contravenes even the basic designing principles (Krasner, 2013). Having many fonts and colors at his or her disposal confuses the amateur designer routinely; he or she is often so excited by the opportunity to experiment that mixes different fonts even in the same line of text (Krasner, 2013). While it is desirable and even advisable at times to use different typefaces and colors in the same piece of design, including more than three in one banner is considered imprudent. In most instances, such designs are perceived to lack harmony because there will be no discernible pattern or visual unity. The resultant vinyl banner becomes distractive rather than attractive. What is more, such designs tend to confuse and even irritate the eye, which is trained to follow patterns and present visual unity.
To address this mistake, amateur designers should follow the designing principles. The key among them are harmony and unity. As for fonts, the unstated principle is that one should use a maximum of three typefaces for a single design (Gonnella et al., 2015). Designers are in fact advised to choose only two typefaces and focus on other aspects of graphic design. These may include appropriate line spacing to highlight and emphasize the message being conveyed instead of using different typefaces to attract attention. As for colors, it is also advisable to use a few, preferably two or three . Crucially, the designer should present a good mix of primary and secondary colors indicated on the color wheel to effectively achieve contrast and make the design more detailed and easier to perceive.
Another mistake made by non-designers when designing a vinyl banner online is over-inclusiveness. It principally entails the cramming of information . Such designs have poor use of space as a design element. They have various images and long texts of information. This mistake sprouts from the notion hold by amateur designers that good design should present as much information as possible (Minchington, 2016). Evidently, they are thoroughly misinformed. The misguided attempt to get the most out of a single impression can result in a failure to meet objectives of the banner. It stems from the realization that most people do not spend much time looking at banner advertisements. Therefore, a conclusion is that it is imperative to impact the viewer of the ad as much as possible using the resultant small window of opportunity. It is also true that people spend even less time looking at banners that are jam-packed with texts and images (Krasner, 2013). In fact, studies show that the average amount of time spent on clogged ads is approximately five seconds. However, a nicely spaced banner attracts 20 seconds of attention (Krasner, 2013). By making an attempt to convey as much information as possible in a single design, amateur designers fail to convey any information at all since the banner essentially becomes a spam that distracts the viewer. Once the latter is distracted, he or she will not take another look at the advertisement.
To avoid making this mistake, non-designers should stick to simplicity. Some of the best vinyl banners that have ever been made online have very simple designs with only the most basic information. The goal should always be to attract attention of the viewer and then generate interest through providing data (Gonnella et al., 2015). A banner ad gives a momentary opportunity to grab attention. The design should be well-spaced to make the text readable and the image easily discerned to produce a lasting impression. Including many pictures or overly complex graphics leads to the effect opposite to what a banner ad should make (Gonnella et al., 2015). Preferably, the amateur designer should come up with eye-catching backgrounds and taglines that captivate the target audience, prompting them to look at the banner again to get as much information as possible.
Inappropriate Use of Pictures
Another common mistake made by amateur designers when designing their vinyl banners online is the inappropriate use of pictures. Nearly every first-time customer includes a picture in his or her design. In some instances, there is little to no correlation between the image included in the banner and the message contained therein (Minchington, 2016). In the end, such inappropriate use of pictures becomes counter-productive since they distract the prospective viewer even before getting interested in the message being conveyed. Most amateur designers tend to have a perception that graphic design is about the use of images. In their mind, there can never be a good banner that lacks a picture, whether of real objects or drawn. Some of the amateur designers are especially keen to include a photo of a person, which they presume makes the ad perform better than the one that does not have such, or has a picture of other things rather than human beings. However, the mere inclusion of a picture or photo does not guarantee an effective banner design. The assumption that amateur designers have that a banner ad is ineffective without photos is fundamentally unfounded and misleading.
To address this prevalent mistake, non-designers should use photos only when it is appropriate and fitting. There should be no haphazard inclusion of seemingly arbitrary pictures. Their inclusion must be deliberated on and be given the go-ahead only when necessary serving objectives of the banner. Fundamentally, online amateur designers should understand that every banner ad has the capability to attract attention, even ones that are made purely of texts (Rosenkrans, 2010). If designed with carefully chosen backgrounds and simple artwork, they can be even more effective in captivating the audience than ones, which use a picture inappropriately. Photos and other artwork should be used only when they add immense value to the design.
Lacking a Call to Action
The last major mistake made by amateur designers in designing a banner is failing to include a call to action. It is especially disastrous if the banner is a business advert; without a call to action, there is no pull-factor that prompts the prospective customer or client to act on the information relayed (Rosenkrans, 2010). The whole point of creating a banner ad is to attract attention, generate interest, and then take prompt action. It should be done chiefly by means of including statements or visuals that direct the viewer to do something, for instance, to visit a shop, the address of which has been listed on the banner, enroll in the program being advertised, or to donate to the cause that is advocated for in the ad. Some non-designers are so preoccupied with other information they want to include in the design that they miss the most important point that invites or otherwise prompts the viewer of the banner to take action.
To address this mistake, amateur designers should start their design by outlining the objectives of the vinyl banner and using a tagline to achieve a call to action (Gonnella et al., 2015). Thus, customers should always be considerate of the fact that there must be a simple, declarative, and bold call to action that summarizes objectives of the banner.
It is evident that amateur designers are susceptible to making many graphic designing mistakes. The most common one is using many colors and typefaces. It rids the design of unity and harmony, making it distracting to the eye. Another major designing mistake is over-inclusiveness, which entails the poor use of the space element by cramming a lot of information in one design piece. It also distracts the prospective viewer. One more mistake is the inappropriate use of pictures. It is counter-productive because it distracts as well, especially if it is not in sync with the message in the design piece. The last primary mistake is the failure to include a call to action. It makes the banner design less forceful and convincing, especially if used by businesses to achieve prompt sales.