Making your banner noticeable and appealing to the eye is a key to effectively getting out a message about your business. Keep following recommendations in mind when designing your banners.
Remember, banners located 50 yards and 50 feet from the road should have different sizes. A small, hardly noticeable banner can be useless. Therefore, pay attention to distance prior to deciding on a banner size (Karol, 2011).
Remember, having more than two font sizes on one banner makes it harder to read. Having one font makes a message clear and easy to read (Karol, 2011).
The message on the banner should consists of well chosen words and not be too long since viewers are not going to stop and read a long text (Karol, 2011). Therefore, creating a concise message or using bullet points is a key to drawing attention and preventing a message from being ignored.
Using Right Colors
Using contrasting colors for letters and background is a good idea since a combination of contrasting colors is going to make abanner more attractive, easily noticeable, and easy to read (Karol, 2011). Use right colors to make a banner stand out.
If you want your banner to display many logos, make sure that the banner does not look cluttered or erratic. In order to make a banner with many logos pleasing to the eye and attractive, as well as help each logo stand out and be noticeable, a designershould make a banner sufficiently large to fit all logos and have plenty of white space.
Where to Hang a Banner?
Think beforehand where and how to locate a banner. Two key to hanging a banner is finding something to attach it to and choosing correct attachments. If there is no wall or a pillar to hang it onto, use poles and choose a place where other will be able to see and read it easily.