Offline advertising involves the use of traditional media such as audio, print and visual as the platforms to create awareness of products to the target customers. Offline advertising developed as result of the desire to increase sales revenue through communication to the consumers of the available product options, their possible price ranges, and the purchase points.
Before the advent of print media, various forms of advertising were used to advertise merchandise. They included writing on the walls, signs, notice boards and use of free samples by the merchandise bearers on the streets. The mentioned means were sufficient but in small scale as the audience captured were limited in number. However, with the growth in literacy, the printing press was invented which could produce mass copies of advertisements for distribution which eventually graduated to become newspapers the most common form of print media .Afterward, other types of printing came up which allowed mass production of printed work primarily books and later on fabrics. The objective of this paper is to discuss different purposes of vinyl banners printing. The discussion will be under subtitles of vinyl banners in small businesses, real estate banners, trade show banners and signs, sports flags, religious banners, parade banners and window signs.
Vinyl Banners Printing
Vinyl banners for small businesses
Vinyl banner printing is a form of advertising that involves the printing of graphics, images digitally on pieces of materials for outdoor advertising on large or small billboards. Small businesses use vinyl banners to advertise their products and their price ranges. The chief concern of the small businesses is to increase their visibility and the range of goods they offer. The cost involved may be huge in comparison to the amount of revenue they generate. However, when it comes to the use of vinyl banners, it allows them to increase their visibility at manageable cost with an advantage of the banners being durable, easy to sustain and readily available. The polyvinyl chloride is the material used to make vinyl banners and enables them to withstand harsh environment without altering the image on display, therefore, eliminating the need for the owners to keep on replacing them frequently. However, this comes at a cost to the environment as they are not easily recyclable. Environmentalists classify them as carcinogenic to humans. They have been found to release toxins when disposed of in the soil as they are not biodegradable and when burnt they emit dioxins into the atmosphere .Vinyl banners may be ideal for small businesses regarding cost and durability but bearing in mind most of the businesses are small in nature, then their increased use endanger the environment.
In trade fairs where there are many similar competing firms, small businesses use banners to attract the attention of people to their stands. These banners are usually portable and retractable to make it easier to mount and fold them back once used. They make businesses distinct from their competitors. Companies also use them to announce newly introduced products to those passing within their premises. Businesses have perfected this art for they know the more the number of times your message hit the customers' mind, the higher the likelihood they will visit your premises either for inquiries or to make purchases. Small businesses make use of banners to announce special or one-time events like discounts and grand sales and to inform their customers, therefore, increasing their sales. Banners provide them with cheap and convenient means to advertise themselves to the public. They are customizable and can be placed at their doorsteps, windows or hanged in front of their premises.
Trade show banners and signs
They are graphic displays meant for use in shows. They may be in the form of banner stands, flat panel displays, temporary stalls, and booths. However, they require the exercise of care and diligence in their placement to avoid injuries and damages to the surroundings. Most municipal authorities have guidelines on their usage. These guidelines vary but most popular include the line of sight, space, height, disability considerations, toxicity and structural integrity among others .Trade banners serve as advertising tools to probable customers of the available products, change in prices or newly introduced products. Advertising is one of the key areas most businesses uses to meet or exceed their target sales volume. Most large enterprises have budgetary allocations towards advertisement. The aim is to increase their visibility among potential end users of their products but at sustainable or manageable cost. The belief or the trick is that anyone who views banner is likely to be a customer as he will query further what is on the display which may end up being the product he is in need. Perhaps this provides an explanation why companies will go an extra mile to prominently display billboards of their products either within their sales premises or along show grounds to attract potential clients.
Most businesses prefer to use vinyl made banners to reduce their costs as they are cost friendly, readily available, produce excellent displays and above all durable.However, this is with total disregard of environmental implications vinyl materials have in the surroundings. Trade show banners must be designed to turn heads and attract attention at any promotional event otherwise they may not achieve the intended purpose. They must be professionally conceived to draw the attention of the attendees instantly and at the same time highlight what your business is unique at. The information on them must be easy to understand and visually appeal to the passersby. When it comes to the debate on which is the best material to use for making trade banners and booths, vinyl always wins as it is resistance to tearing, produces appealing colors and bright graphics ideal for the eyesight. Vinyl also fits comfortably in wet environments as it is waterproof therefore the quality of display are not compromised. The most common forms of trade banners are draped or hanging banners, retractable banner stands, customized table covers, and tents. In economic events, most businesses prefer to use banners, tents, and booths to advertise which in the end translates to the right sales due to increased number of visits by potential customers to their spots. They are customizable, ideal for short and special sales.
Real estate banners
They are promotional materials used in advertising of real estate business. The contents of the banners do vary, but mostly they do provide credible information like the agent in charge of the property, contacts, interiors, and exteriors of the real estate in question as well prices for the rental space or sales price for the units available. Various municipalities do have their rules governing the conduct of real estate advertisement especially the contents and placement of the banners. The rules also emphasize on the needs of the agents involved in such businesses being registered and licensed for the purpose . Most of the real estate banners are placed in strategic positions like on roadsides, on the walls of buildings, on rooftops of small buildings for easier sight. They are usually made of polyvinyl materials so that they can withstand environment changes at the same time maintain high-quality pictorial image.The sizes vary depending on council rules, target group as well the structure of their frames and placement location.
The real estate banners exist in various forms with the most common being construction fencing banners, property sales banners, broker and agent branding banners, development presale banners and floor plan display banners among others. Estate transactions require massive amounts of money. Therefore, significant consideration should be placed on the design of the banners so as to create a lasting impression on the minds of potential customers. It helps in eliminating reluctance associated with huge sum expenditures. On the other hand, the banners should present valid information to avoid loss of confidence by customers and lawsuits related to misleading information. Real estate banners are advantageous to the business as they increase awareness of the available space and in the process bringing more clients.
They can be found mostly in or near stadiums or roads leading to the stadium. The objective is to advertise famous sports brand which can be a team, sportswear or a drink associated with athletes. Banners work ideal for all sports levels from light levels, school teams to professional teams. The banners assist fans to cheer their teams in the vibrant and unique way. They generate more excitement and increase visibility for any sports teams or organization. For the case of school or community-based teams, team banners build community morale, bring friends and neighborhoods together for a common purpose. On the other hand, sports brands use the image of prominent athletes to market themselves. Use of the pictures of the best personnel in the game helps a lot. Viewers tend to associate good values they like in the sportsmen used as the picture with the product in question. It serves a good endorsement for them to purchase the product.According to Brigham consumers tend to be attracted to advertised brands than the non-advertised ones as they tend to associate such goods with the qualities of the image or personalities used. He, therefore, calls for the proper choice of the image as it may contribute tremendously to the sales than the quality alone would do. To produce quality and lasting image at the same time cost friendly, most advertisers prefer to use vinyl banners.
Various considerations one should make when designing sports banners. They are colors, content, visuals and imagery as well as competitors. The colors of sports banners should be eye catching and should stand out from the rest. They are to represent the brand advertised. For instance, team banner should easily integrate with team colors. Contacts should be provided on the banners to allow customers to connect with the brand easily. Content provided should be easily digestible, visible and with few eye-catching words. It is also ideal to look at the competition. Having a look at the banners of your competitors give ideas on how to design and present your banners. It provides the first-hand insight into the audience their banners are receiving as well as the reactions. In sporting events, banners can be used to promote teams and to earn revenue by having sponsors pay for the inclusion of their brands in a given sports banner.
These kinds of banners are mostly used to advertise upcoming religious functions or the location of the religious institutions and their affiliations. They are also displayed in government institutions like courtrooms and offices to recognize the significance of the religion in the governance of the country. However, there is growing resentment in many countries concerning the role of religion in government affairs. The feelings are state and religion should be separate. A good number of nations have in fact formulated laws to criminalize the use of materials purported to promote religion in public places, therefore, leading to a decline in the use of religious banners.
In modern churches, banners are used to direct people where to go. They are also used to communicate faith driven themes, missions, and select scriptures as well as advertise upcoming events like mission outreach, Lent and Christmas events among others. Most churches go for vinyl made banners to save on cost without compromising on the quality. They are also simple to install and take down. You do need experts to put them up like billboards would require. They can be hung, draped or strapped against posts or on frames. Most common form of banners is vinyl clipped banners as clips, and elastic cords offer excellent flexibility in mounting and display. Other alternatives like vinyl mesh banners provide good stage backdrops, and their perforations allow them to withstand windy conditions. When designing religious banners considerations must be made on intended theme, season or the event. Banners should be customized to fit the intended purpose. Otherwise, they may not be effective in their communication.
Benefits associated with the use of banners in religious institutions include they create worship atmosphere before religious function as they prepare peoples' mind of what to expect and for the case of a multipurpose building they can be used to cover notices by other organizations. They also create cohesion among the congregants as each banner requires careful thinking, study, and a variety of skills like artwork which may not be in one person. Lastly, churches prefer to use banners for cosmetic purposes. Flowers are known to occupy a lot of space and to last for a shorter period. But an impression of a flower on quality vinyl material produces almost if not the same floral display for a longer period. Religious institutions nowadays use banners to announce their presence, advertise special events and to attract potential congregants.
Parade banners are common in marching processions like school and civil society protests or parades. Usually, they have messages denoted on them with the aim of drawing attention to the passersby. It requires them to produce quality imagery and inscriptions visible from a reasonable distance at the same time provide lightweight solutions to the human carriers involved. They must also be flexible in such a way that one can fold them into small pieces after the end of the procession. However, this applies to banners which are meant for use more than once. For the case of the paper banners, they are not durable, and the quality of their images is not as good compared to those of polyvinyl materials. The vinyl banners provide real solutions towards this as they are flexible, light to carry and above all produce quality and lasting images for the viewers. Decomposable paper banners fit into the category of biodegradable materials encouraged by the environmentalists as they are light and decompose readily without the release of toxins into the soil. The vinyl materials were the best display solutions when not factoring the environmental consequences.
Parade banner must be able to highlight its purpose in a simple way to either in artistic form or express use of few but enlarged words. Block letters with large fonts are the ideal for the purpose. It should have a cognitive effect that is the capability to tell others what your parade is all about with ease. It helps in drawing crowds in support of your show. Use of many different colors is not encouraged as it makes it harder to read. Style is another factor to consider. Horizontal banners are ideal for organized parades whereby all people walk behind them to avoid obstructing the viewers. Vents should be provided to allow the wind to pass through. Otherwise, it will tear apart. Only vinyl material can be able to withstand wind pressure as it passes through perforations on it effectively without tearing apart. The size of the banner should take into account whether it is one man or group thing for easier portability without affecting visibility.
Window signs are a form of advertising that take advantage of full window space to advertise or display products available in a given business premises. It occurs mostly in the shape of beautiful graphics, stickers or placement of banners on the face of the window panes. It is done expertly in such way that it produces good visibility at the same time not distracting the view of the interior from the outside. Window signage should be straightforward and able to draw the attention of those passing by. Opaque materials that hinder view from the exterior are discouraged however this may depend on the intention of the user. The most common forms of window signage are the opaque decal, clear decal, and frosted window sticker. They all serve the same purpose but slightly in a different way. A clear decal is a transparent vinyl which allows the audience to the see the image on display without inhibiting interior of the premises. For the case of an opaque decal, it only allows sight not beyond the picture on it due to the opaque vinyl material used. Frosted decal provides what is aesthetically pleasing as their view is indistinct to the prying eyes.
According to CSA materials used should only cover a given proportion of the window but not the entire. The recommended coverage of any window signage is not more than 30% of the window area. Businesses nowadays prefer to use a form of vinyl decal known as vinyl lettering on their glass doors to communicate what they offer and their addresses. It is a very common with corporate offices and retail stores. The reasons behind their choices are that vinyl decal easily withstands ultraviolet rays and rains although not reused. Window signs provide an inexpensive platform for advertising, easy to change, increase brand awareness, create curiosity, promote sales and offers. In comparison to billboards, one neither needs not to enter into long-term commitments in putting them up nor spend a lot of time, money and energy while changing them.
To conclude vinyl's made banners are the most commonly used in print advertising. They are popular because they are light, durable, and resistant to harsh weather and tear. Above all, they produce quality displays which draw the attention of the target audience because humans are more inclined towards visual things than audio ones. Vinyl banners serve different purposes in various sectors. The discussion zeroed on their use in sports banners, in small businesses advertising, in real estate banners, in trade show banners and signs, in religious banners, in parade banners and window signs. Although vinyl banners are ideal for print advertising, they are not good for the environment as they don't readily decompose upon disposal. They release toxins harmful to life, therefore, need to devise ingenious ways of using and disposing of polyvinyl materials or develop an alternative which can produce similar or better display with no costs to the environment. Strict laws are needed to regulate usage of vinyl materials to curb on the misuse and to ensure parties involved handle the materials responsibly.