What are E-Commerce and Online Shops
The appearance of the internet has caused a shift in various fields of service which are now operating online. Online stores are becoming increasingly popular because they save time, simplify the process of selection of different items, and customers can shop whenever they have time since online stores are accessible 24/7.
Online stores comprise one sphere that has become known as e-commerce. Amazon, eBay, and Ali Express are few examples of famous online stores selling food, clothing and footwear, digital devices, domestic appliances, and many other items. Yet, goods sold online are far from being limited to this list. Printing industry has also started operating online. For example, online stores offer banners of different kinds and printouts for various purposes. Such types of printed products need special equipment and materials. So, printing companies nowadays can locate their equipment in one place while managing numerous orders from customers living in different geographical areas.
Online printing shop is a good alternative to the customary stores. First, it can be accessible at any time. Customer support team can provide a customer with any information he/she wants to know at daytime or at night. It is also more comfortable for the store-owners because there is no need to hire shop assistants or rent numerous premises for the shops, pay utilities and salaries. The only thing the business needs is to create a user-friendly website to provide complete information about the service, registration process, payment and delivery options. Numerous logistics possibilities allow delivery to various locations. A client may live in different parts of the USA or even in China or Korea but he or she gets the product quickly. Refunds in case of inappropriate service or special offers are also motivating for the clients and are an example of a high-quality service. Time and cost efficiency, accessibility and assistance round the clock make online printing shops more preferable among the customers than the usual stores. Online stores offer quicker and better service, do not need immediate presence of the customer, have more products at lower prices and develop loyalty programs via the Internet.
The Advantages of Online Banner Printing Shops
Although the appearance of online services led to intense online marketing, printing services have remained in high demand. The services provided by printing companies include production of different types of banners, photo charts, plaques, photographs, books, and many other items. Nowadays, one does not need to spend time on going to local stores to order any of these products.
Printed products are in high demand because apart from internet marketing campaigns, companies need high-quality offline advertisement. In this aspect, the Internet advertising can be irritating (spam, pop-up windows, online banners), whereas banners on the streets are more appealing because people are more relaxed when not sitting by the computers at work. Attractive banners are effective advertisement. At the same time, it is better to order large printed objects online. It is quicker than going to a shop, listening to the assistant, and looking through hundreds of thousands of catalogues. The Internet helps to quicken the process of looking for the necessary item and reduces the time spent on finding and going to a particular shop. The convenience of such a service for the American society which is used to comfort and values their time can explain the tendency of choosing online shops instead of the local ones. That is why it is vital to understand the reasons of transition to E-commerce.
The Reason for Choosing E-Commerce in Printing Field
E-commerce has penetrated all the spheres of business and printing services is not an exception. The possibility to see the full range of available products at one website any time is more convenient than driving to a shop and spending hours choosing the necessary item. Design patterns and programs available online allow designing individual banners. Besides, service and goods are cheaper online. In addition, online stores allow the owners to see the statistics and analyze customer behavior in order to understand customers’ needs better and improve the range of products accordingly.
Over the course of the last 30 years, printing has witnessed various changes due to technical innovation. For example, black and white printing preceded color printing (“Online vs Traditional Printing: Changes in the Print Industry,” 2015). With increasing customer needs technologies needed improvement. Nowadays there is a list of parameters which helps to distinguish the quality of services provided by a company, such as reputation, turnaround time, delivery, and materials (Kelly, 2017). To become more efficient, printing companies take advantage of online stores which allow to invest more in technology instead of spending on local shops maintenance, thus making the quality of the services better. Good logistics enables online stores to deliver the product to the customer on time.
The transition towards e-commerce is vital for online business. The ability to access all the customers online enables businesses to operate on the global market for printing services. Such strategy means the increase of number of end users and sales that make online printing irreplaceable service causing gradual disappearance of usual printing shops.
Online Stores vs Local Printing Shops
The abundance of choice, fast pricing, product selection updates, quick turnaround time, possibility to serve numerous clients at once and fast delivery determine the quality of printing shop. Each type of store has its advantages and disadvantages. Better understanding of the peculiarities of both types will help to borrow the best experience of usual and online stores and maximize the efficiency of the business.
The primary advantage of usual printing shop is that it enables to see the product and the materials used for its production, select from the available range, see and understand how printers work. Test printing, quick replacement, and instant cost reimbursement are also possible in usual stores (“Online vs Traditional Printing: Changes in the Print Industry,” 2015). Yet, the possibility to see the product is not defining in the choice of printing services. Online printing stores remain the leader in market. Disadvantageous side of printing services by means of usual shops is longer service and necessity to go to the shop and spend long hours selecting the needed product.
Online printing store has more advantages compared to usual printing shop. Rapid service and turnaround time, richer selection of materials for banners and paper printouts as well as cheaper pricing are preferable for the customers. The possibility to process the order requests of more clients with the help of online operators, logistics, and quick delivery increases profitability for the business (“Online vs Traditional Printing: Changes in the Print Industry,” 2015). In addition, technological advancements, lower costs, and better productivity favor online printing business.
Profitability, quick access, wide range of products, and rapid delivery comprise a few of the reasons to select online printing shops instead of usual stores. The application of the latest technologies and quick service attract more and more customers to online printing stores each year.
The First Online Printing Shop
AllStateBanners.com is one of the oldest online printing shops in the USA. The shop sells various production including banners and accessories for them. The prices for the accessories range from $5 to $50 and include banner ropes, LED banners stand light, wind stilt cutters, clippers, holders, and many other items (AllStateBanners.com, n. d.). Special production offered by the store is mural wallpaper for homes and offices. Such a range of products and the highest quality of services make AllStateBanners.com shop one of the most successful in the industry. The store offers banners from different materials such as vinyl, glossy, matte, mesh, cloth, and pole. The clients can also choose from the following types: indoor and outdoor, church, birthday, discounted, graduation, billboard, and double sized. Each product delivery takes 1 day. If the client’s location is further, it takes up to 3 days (AllStateBanners.com, n. d.). Shipping is also possible at AllStateBanners store. High quality of the printed products demonstrates that the company uses the latest technologies and the most appropriate materials.
Aesthetic appeal of the products, qualitative materials, and impeccable reputation are the for choosing AllStateBanners. Various logistic options enable the store to deliver its services to the clients from different parts of the country. Upholding to the global technical standards and using durable and qualitative materials as well as offering wide selection of production, AllStateBanners remains a sustainable business which attracts more clients every year.
Online printing stores are a part of the global market which can satisfy the needs of numerous customers worldwide. Vast range of products, high efficiency, quick delivery, and lower prices are the reasons of customers’ satisfaction by online printing services. Accessibility of the store at any time and possibility to find and order the desirable products quickly are the reasons why more clients nowadays prefer online store to usual local shops. More printing shops choose to operate online because it enables them to invest more into qualitative materials and equipment, serve more clients and deliver products anywhere. AllStateBanners exemplifies successful business with a wide range of the products for the most demanding customers. Shipping possibilities, quick production and delivery as well as positive feedback of the clients have made the online store a successful supplier of banners and other printed materials. Banners are efficient as advertisement because they enable businesses easily access their target audience. AllStateBanners follows the best technology trends and aims at helping the customers make their business successful.