KEYS TO A SUCCESSFUL MARKETING STRATEGY
Knowing what your brand stands for and how to deliver your message to your audience, are the crucial points in a successful marketing plan.
To be able to know how to approach your consumers, you have to be well familiar with the culture of your own company (what it stands for and what makes it unique), your community and, know how to keep your conversation going, with your potential and current consumers.
Once you fully understand and know how to approach your audience, you must be consistent, you have to stick with your “plan”. People love consistency and, frequent changes in your approach may confuse your audience.
Finally, you have to be persistent and give it time. Patience is golden. Essentially, it doesn’t matter which platform you use to reach and interact with your audience, as long as you know your values as a brand, you are familiar with your community, and you know how to communicate and have patience.
HEALTHY BODY/HEALTHY (PRODUCTIVE) SPIRIT
Working in a closed – office – environment, you are more likely to catch a cold, or even something more serious, especially if one of your coworkers are already not feeling well. To prevent catching something, or spreading something, you should try to “abide” to the following advices:
Keep your work environment clean
If your desk is messy, dusty and untidy it will collect germs
Have a hand sanitizer and antibacterial wipes near your desk
In case you sneeze or cough, you want to sanitize prior to touching anything else.
Hydrate and eat well
Sometimes, while we are working, we forget to drink water and consume some snacks or take food breaks. It is important to stay hydrated and not be hungry, not only for your own well-being, but also to have energy to go about your work day, and remain productive and focused.
Don’t skip your break (lunch time)
Once again, for hydration and food consumption, in order to regain energy, but also to give yourself a break from stress.
Call in sick, if necessary
Don’t put that stress on yourself, and others at risk, coming to work sick. It is better to stay home and get well faster, than getting others sick or not being able to work productively because you are not feeling well.
HOW TO BE PRODUCTIVE AT WORK
Productivity is the key to being a good employee and eventually getting a promotion. Isn’t that what we all want? To ensure that you are doing your job well, the key is to stay focused and complete your tasks on time.
Make a schedule
A lot of people are not used to keeping a schedule. Some people make lists, but often do not follow through. If you take about ten minutes of the beginning of your day, or of the previous night, before you go to bed, you can make yourself a schedule for the day. Know exactly what you have to do and by when (or when), and try to keep up with it. Sometimes things happen unexpectedly, and you might not be able to fully keep up with your schedule but, do not stress! The more you can keep up with it, the better for you, but if not everything goes as planned, just take a step back, take a deep breath – if necessary, and go on with your day.
“What you can do today, don’t leave it for tomorrow.”
It’s simple as that. Sometimes we can be a little lazy, or tired and we just leave some tasks incomplete, and decide to take care of them the next day. Unless you are physically unable to complete your job tasks, or do not have enough time in one day, but you are putting off your work, truth is – you are procrastinating. If anything, by completing your tasks early, you might even have some extra time to do well in your tasks the next day, and not have to stress.
Go to bed early, wake up early
Getting a good night of sleep is very important, not only for your productivity at work but, also, for your own health. If you can, try to go to bed at about the same time every night, to establish a healthy sleep cycle. Make sure to get at least 7 hours of sleep, and try to wake up half an hour to an hour early. Getting up a bit earlier will give you some time to get yourself ready for the day, without a rush, and get to work on time, without the stress.
Do your job right
Sometimes, we do things just to get them done. We don’t always put a 100% of our effort into our work tasks. Truth is, it will hurt you in the long run. Even if you feel like you are in a time crunch, it is better that you speak to your boss and ask him for some extra time, than to give in something not so good. Another thing to consider, is utilizing your travel time. If you can, try to complete any minor tasks, while commuting, to make it easier on yourself.
SAFETY AT WORK
Safety at your workplace is very important. Sometimes accidents happen, and the best we can do is to try to prevent them. Try to pay attention to the following steps, for a safer work environment:
Watch where your step!
Sometimes you will be looking at your phone, or reviewing some files and not paying attention to what’s in front of you or around you. The floor could be slippery, or there could be something in the way that will cause you to trip and possibly hurt yourself. If you see something that shouldn’t be on the floor, pick it up or clean it up, so someone else won’t get hurt.
Take a break!
Working on a computer can tire your eyes and body, which can further lead to different pains. Try to sit up straight, and avoid leaning forward, and invest in a good chair. Also, try not to cross your legs. Crossing your legs prevents the blood from circulating properly, and you are also putting a lot of strain on your back and muscles, as well as your joints.
Aside from looking professional and according to your work etiquette, you should also pay attention to your work environment being too cold or too hot, and pick your outfits wisely. Comfort while working is important!
If you are trying to do complete a physical task and you find yourself struggling, don’t be ashamed to ask for help. You don’t want to hurt yourself.
MANNERS AND MINDFULNESS IN THE WORK ENVIRONMENT
Keeping your workspace within the borders of your actual office space, is respectful towards your coworkers. Try to keep your workspace tidy and sanitary. Realistically, your desk won’t always be spotless, but keep it organized. Being organized will improve yours and your coworker’s productivity. Also, avoid eating in your office or by your workspace. Some people might be sensitive to any scents, and it is also good for you to take a lunch break away from your work environment.
Be mindful of other people’s work tasks. Everyone else, just like yourself, is busy, and have deadlines. Don’t bother others if you don’t want them to bother you. Keep your relationship with your coworkers on a professional level. After all, you’re there to get work done.
Finally, if you are sick – stay home. Not only that you will recover faster, but you will also do others a favor by not getting them sick too. Perhaps you can work from home, instead.
RELOCATING CAN BE GOOD
To some of you relocating sounds like a nightmare. In reality, it isn’t that bad. In fact, it can be good for you. You don’t have to worry about the employment search, since that is already covered. If your company asked you to relocate, the apartment search shouldn’t be an issue either, at least in most cases. All you have to do is leave with an open mind, and a slightly adventurous spirit!
Getting used to a new environment can sometimes take a little while, but don’t forget to try and make the best out of it. Sure, you might feel a little uncomfortable at first, seeing all new faces at your workplace, your new work space, but look at it from a positive side. You will have the chance to meet so many new people, of which some you may not like, but some you may become really close with!
Relocating often comes with a raise! That’s another benefit to look forward to! Just the fact that you have been asked to relocate shows that your employer values you as an employee, and they want to keep you around!
GETTING A RAISE
If you are currently getting underpaid, and you think that you deserve a raise, it’s the time to talk to your boss, and remind him of your value. Before you decide to face your boss, you have to be sure to have some strong arguments that will win you a raise.
First of all, do some research. Make sure that you are familiar with the salary that is typical for your position and with people with similar experiences as you. You can refer to LinkedIn, or Glass door. Any information that you can collect, might be helpful in determining what kind of salary you deserve.
Before you schedule a meeting with your boss, you need to know your worth. It’s necessary to document all of your accomplishments, and to be sure that you have met all of your boss’s expectations. Explain to your boss every successful task that you have done, and remind him of anything that you did that help improve the company’s image, or that has gotten you new clients.
Finally, have a number in your mind. Tell him exactly how much of a raise you think you deserve, in percentage or an actual number. At first he or she might react negatively to your request, but be persistent. Do not push to the point where you are overdoing it, just a little. Your boss might need some time to think about your request and, perhaps, discuss it with the board of directors or managers – just be patient.
SOCIAL MEDIA MUST HAVES
Nowadays, social media plays a very important role in our lives. Whether for our personal amusement, or for our professional personal or business advertisement, there are plenty of social media platforms out there. When you finally thought that there were way too many platforms to choose from, even more are being developed and released, almost daily. Now, you have to choose the right ones to create profiles on, but how to make the right decision? Facebook Twitter Instagram Pinterest Google+etc...
Let’s start with Facebook. Facebook is one of the most popular social media platforms to this day, with a very large number of active users. It is suitable for all ages. Facebook can be used for both personal and professional purpose, you just have to be aware of who you are accepting as your friend, and careful of what you post to your timeline. Facebook is definitely the number one platform for connecting with people.
If you are trying to make professional connections, LinkedIn is perfect for business networking. Look at it as a platform created to act as your online resume. Some of the biggest names are on this platform, including Bill Gates, Oprah, CEO’s of giant companies, etc. What’s good about LinkedIn is that it is a strong professional network which shows you who the connections of your connections are, and you can get yourself recommended to bigger names, slowly. LinkedIn is good for landing yourself an interview that can lead to getting a dream job.
Twitter is also one of the biggest social media platforms out there. It gives you the opportunity to follow friends and family on the platform, or celebrities and even some big companies. It is good to have a profile on this platform if you want to keep up with the latest news and trends. Just like Facebook, Twitter is good for both personal and business connections.
HOW TO BE AN EXCEPTIONAL EMPLOYEE
Sometimes we get used to our work environment and our everyday “routine” at work, that we forget to do some little extra steps that can help us improve, and stand out. Some are also afraid to do anything else, because they are nervous of getting out of their comfort zone. With some small, conscious, steps you can get noticed again, excel at your job, and feel good about yourself.
Start with getting yourself a professional business card. You never know whom you can run into, outside of your workplace and your work hours. It could be a potential client. Bringing in more revenue to your boss can never hurt.
While at work try to, not only stay on top of your tasks but, also, build strong relationships with your coworkers. Your coworkers might be of great help one day if you ever need a hand with any of the projects, or if you need a support in getting a good word about yourself, when trying to get that raise or promotion. Sometimes those same coworkers can introduce you to some important people, and help you expand your professional network.
Also, talk to your managers. Occasionally ask about their feedback, and their opinion on your work. Let them know that you want to improve as an employee, and that you value their opinion. They will surely appreciate it. When your boss sees that you are willing to try even harder, they will remember it when they have to consider a raise.
If you are ever to make a mistake, don’t panic. Take a step back, breathe, and try to tackle the problem in the most rational way. Stand behind your screw ups. After all, we are all human. Accidents happen. Just try not to make mistakes too often. If your boss sees that you are ready to take the responsibility for your own mistake and that you are trying to fix it with a strong confident attitude, he will might even be a bit easier on you.
Finally, always be your true self. We all know what our abilities are, and we can always try to push our limits. But, don’t pretend to be something that you aren’t, or do something that you just can’t do. If you see that you won’t meet that deadline, perhaps, it’s okay. Better speak to your boss, and see if you can get an extension but, at the same time, give your best to deliver the best quality work that you can.
CELEBRATIONS AT WORKPLACE
Your workplace doesn’t always have to be boring. There are plenty of reasons to celebrate with your employees or your coworkers. It is okay to occasionally have some fun moments with the people you work with. Celebrations can make everyone feel a bit more comfortable with each other. If you are the boss, your employees will feel grateful to know that you appreciate them.
Some of the reasons to celebrate are an employee leaving, or an employee having a baby. Even someone getting a promotion or your company winning an award. What’s the best way to show your employees or your coworkers some appreciation, and giving them thanks, if not with an office “party”? Of course, nothing too exaggerated, since your workplace is a professional environment, a little relaxation is just fine.
Everyone loves pizza! You can order some! Even better, order in some catering, if it is budget friendly and, of course, don’t forget the cake, or some cupcakes! Everyone will appreciate it. If you are organizing an after work party, include some alcoholic beverages, and just make sure not to overdo it. It will also be nice if you surprise your employee or your coworker with a card that you previously had everyone sign, or a small gift, as a token of appreciation.
Celebrations at your company will get everyone closer together. They can build trust and form stronger relationships, even increase productivity. It is always nice to feel appreciated.