The printing industry is the largest industry in the world, way ahead of auto manufacturing industry and video games industry. Even though digital marketing is spreading it didn’t take over the traditional printing advertising for a simple reason that many people consider it disturbing.It is interesting to mention that in U.S. in 2016 there was 83% of print orders placed online which is 28% more than in 2014 when the previous stats were taken. Despite of belief that digital advertising is taking over, the newest research prove that traditional way of advertising on vinyl banners, billboards, posters etc are present in every industry especially when it comes to small businesses. Online printing companies save your precious time since it takes typically few minutes to place an order online from the comfort of your home or office. AllStateBanners Corp is one of the first online printing companies in US. Our website is fast and mobile friendly so you can easily place your order from the cell phone as well. Now little more on vinyl banners itself…
Sizing and Cutting of Vinyl Banners
The final stage of manufacturing banners is finishing it after all the materials
and inks have been chosen. The banners come in various sizes, and there are certain standard sizes that the production companies generally use to satisfy the needs of the customers (Outdoor vinyl banners, n.d.). Therefore, the choice they make is facilitated, and it takes less time to get the product done. There is possibility to place a slogan or a message on one side of the banner or on both sides. The coating also determines whether a banner is matte or gloss (King, 2011).
Grommets, Hems, Pole Pockets
The most suitable way to grab the banner and hold it tightly is making grommets for hanging. It is possible to make seams, pockets and hems with the help of hot air welding equipment, RF welding, or stitching done with the help of heavy sewing machines
(King, 2011, para. 11). However, it is not recommendable to use the banner tape, as it does not guarantee strong fixing. Generally, when the companies use it, it can work but there is a chance that it will pucker. If the company needs a good quality banner, it does not entail purchasing only the most expensive inks and materials; however, if they save on materials and inks, the quality of the banner is not going to be good. In that case, it is better to advertise the company with a smaller-size banner.
Vinyl Banners for Running Campaigns
The variety of businesses is enormous, and they all have different interests and needs which are displayed in their advertising campaigns. Such campaigns can be more successful with the use of vinyl banners for a number of reasons. Firstly, the affordability of the banners serves all the companies. Besides, they are easy to use and have good visibility. Internet site advertising, signs, visual elements, and other symbols of advertising campaigns contribute to the development of the company marketing strategy, but they require considerable investments (Why vinyl banners, 2013). As for the banners, they are capable of saving on the visual materials. Being a bigger size than posters, banners help the companies promote their services and products for large numbers of potential clients (Why vinyl banners, 2013, para. 3). Secondly, the banners can contain any volume of details and relevant information. It is possible either to write only a few words or place a whole message on a banner depending on the company’s aim. If the office has a banner, it will attract potential customers who will get aware of the activities of the company, their goods and services at once. Thus, the company advertises the products and lets the customers know about the location and time of work at once (Why vinyl banners, 2013).
Use of Banners for Advertising Purposes
The banners can serve for a number of advertising occasions. First of all, the companies use them for advertising purpose to promote their services and goods. Secondly, banners are frequently used for the sponsored events. Such occasions as markets, festivals, parades, school events, sports competitions, trade shows, and other events are used to promote the name of some sponsoring company. Notwithstanding the high price of such advertising, it is worth the cost incurred. Banners are often used in real estate business and car dealing business; and it is of crucial importance to determine the place for locating the banners. The most beneficial locations are shopping malls or other places with crowds of people who visit them daily. It also can be some part of a highway as the drivers are also a nice group of potential customers. It is also essential to select a proper message as a banner is supposed to show that the services or goods of the company are exclusive (Why vinyl banners, 2013).To sum up, banner advertising is one of the most popular types of promoting certain goods, services, events or business activities. The variety of Internet advertising options is astonishing; however, people tend to disregard online adverts. Using banners for advertising does not require enormous expenditures, but it is a really effective method of promotion. A team of agents work on developing an effective advertising slogan for a company, or a message about their services and goods to get the attention of the potential customers. The following stage is choosing the right location for the banner and purchasing the high quality materials and inks. Commercial companies develop the budget for every banner depending on the needs of a particular customer.
Vinyl Banners for Events
Different events and gatherings can be related to the business or social cause or simply personal gathering (birthdays, anniversaries, celebrating milestones etc). For all of these occasions AllStateBanners Corp has provided numerous themed templates to begin with as well as customer friendly and easy to use banner builder where you can upload your own graphic or photo. To bring your design to the perfection there is our designer team available 24/7 with no extra charge. To make sure that you are 100% satisfied with your design we never print until your proof as being approved by you.